Animal Instincts uses faux animal condoms to promote spay/neuter. The condom packages contain leaflets highlighting the importance of having your pet fixed. Users who try to browse the Animal Instincts website soon find the message, "There's only one real fix. Spay or neuter your pet." Check it out for yourself at petcondoms.org.
Our brand campaign, displayed throughout the city, highlights our services and long history as part of the San Francisco community.
Every spring, when the weather becomes warm and many cats spend more time outside, shelters across the country are suddenly faced with an influx of kittens. We call this "kitten season."
This 60-second commercial has a catchy singalong jingle, but a sad message. That puppy you buy online is probably from a puppy mill. Don’t be fooled by slick websites – if you don’t visit the breeder, you can’t know for sure.
To get the word out about puppy mills, we customized a city newspaper bin with a digital screen and sound effects so it appeared to be a bin full of puppies; when opened, one found information on the horrors of puppy mill breeding. We recorded the reactions of unsuspecting passersby, and then posted that footage on the internet to increase exposure for the campaign.
Visit www.BlueSpringValleyDogs.com to see this unique site in action. BBDO San Francisco developed this micro-website masquerading as a friendly breeder's site, which ultimately reveals itself to show the harsh realities of puppy mills.
"Sorry People" promotes our veterinary hospital as so state-of-the-art that humans would want to makes appointments for themselves.
Every year since the 1980s, we've filled the holiday windows in Union Square with adoptable animals. Our Holiday Windows event gives us the opportunity to get our animals in front of a new audience, and more than 8,000 animals have found new homes through the program. We also collect donations outside of the Windows. Our generous donors receive fun "I Donated" stickers, and the image to the left decorates our donation boxes.
Certified Pre-Owned Pets highlights the adoptability of shelter animals as an alternative to buying a pet. This campaign focuses on the benefits of adopting an animal from the shelter, like a free veterinary check and up-to-date vaccinations.